Fossil is a brand that is well known to the millenial market. With new and emerging products coming to the market every year, trying to build brand equity and trust within the 18 to 24 year old demographic can be hard. So how do we get millenials to talk about Fossil in casual conversations?
Introducing the 'MAKE YOUR OWN TIME' CAMPAIGN
A creative social campaign designed for young creators and watch enthusiasts to design a new line of watches to show their creative flare and personality through their wrist wear. whilst giving them the opportunity to share and view each others creation. with the best creations chosen to be made with sustainable and reusable materials.
credit- cooper stubbs & Alexis Fan
