40 hour Famine
The creative was designed to showcase more of the adventurous side of the social cause. Trying to attract young teenagers in groups to participate with the company of each other. Using everyday bags in their local terrains. Hence the rocky mountains. The black and white design was also done to showcase the old school adventure, whilst also stepping away from a colour vibrant palette.
Mandatories
40 hours famine logo and a call to action.
