Kid's play is under threat with increasingly more children opting to use technology based play. With more younger people opting to engage with video gaming with voice and chat interfaces rather than physical playing, Lego play was under threat. How do we engage younger children in more hands on play whilst also incorporating their engagement with technology?
Introducing 'Lego pals'.
Lego Pals is an online interactive chat interface that allows children to connect with each other and same lego interest via video chat, messaging or voice. Helping children create cool and new lego pieces with friends, that are across the street or across the sea.
Credit - Alexis Fan, Callum scott and Josephine Khoe